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FOR IMMEDIATE RELEASE. Monday, January 12th, 2026 | LONDON, UK — Orna Ross announces launch of Indie Author Lab in association with the Alliance of Independent Authors and The London Book Fair.
Indie Author Lab is a new, person-centred learning program created specifically for independent authors by Alliance of Independent Authors (ALLi) founder Orna Ross. The program launches with an in-person event on Wednesday 11th March 2026 at Kensington Town Hall, as part of London Book Fair week and sponsored by the Fair.
Designed for depth, focus, and meaningful connection, Indie Author Lab brings together dedicated self-publishing authors for practical learning, small-group mentoring, and community-led support.
“This program is about slowing things down and going deeper,” says Orna Ross. “Indie Author Lab at The London Book Fair creates a space where authors can step away from the noise for one of the London Book Fair days to focus fully on their work, their goals, and the next steps for their publishing business—supported by experts and peers who fully understand the independent path.”
A Practical, Author-Centred Format
Indie Author Lab is structured around an interactive workbook, designed to help authors identify and work through their most pressing self-publishing challenge. It offers a flexible format, that can be run as a half-day or full-day in-person event, but the program offers a more immersive and reflective experience than a typical writer’s conference.
Indie Author Lab Online offers an ongoing space for focus, and forward motion–designed around the author’s self-identified unfolding challenges, refreshed by the best thinking from the global indie author calendar, and led personally by Orna month on month through the author section of her Substack.
Community, Connection, and Action
Whether in-person or online, Indie Author Lab is designed to be practical, creative, and community-led.
In Person
- Expert talks addressing big-picture issues facing indie authors, offering shared insight and strategic perspective
- Structured peer mentoring
- Themed expert tables, each focused on a specific area of self-publishing or a common author challenge, from craft and editing to marketing, distribution, rights, and long-term career sustainability.
Online
- Event replays
- Monthly workshop with guided exercises focused on clarity, confidence, and informed action
- A private, supportive online chatroom
Indie Author Lab at LBF 2026: Info, Tickets and Access
At Indie Author Lab at the London Book Fair 2026, expert guests include leading indie authors Joanna Penn, Sacha Black, Adam Beswick, James Blatch, Karen Inglis and many others, plus representative services including Amazon KDP, Amazon Advertising and Ingram Spark, all of whom will be on hand to answer questions throughout the day, as well as hosting tables.
Early-bird tickets are now available, with exclusive discounted pricing for ALLi members.
The event is independently organised by Orna Ross Publications & Programmes and is not included with a London Book Fair ticket. However, a reduced-price LBF ticket option can be purchased at checkout.
The event will also be recorded, with sessions made available to members of Indie Author Lab Online.
Event Details
Date: Wednesday, 11th March 2026
Venue: Small Hall, Kensington Town Hall, London
Learn More
For tickets and further information, visit:
selfpublishingadvice.org/indieauthorlab
- Learn more about Orna Ross at: OrnaRoss.com
- Learn more about the Alliance of Independent Authors at AllianceIndependentAuthors.org
- Learn more about the London Book Fair at LondonBookFair.co.uk.
Media Contact: [email protected]
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